The Chica-Loca! journey began in 2004, with a fresh way of looking at both fashion and life. Our approach is optimistic and we wear our true colours boldly on our sleeve – and our designs are unique, vibrant and bold.
Chica-Loca belongs in the wardrobe of the young-at-heart city dweller, who is both elegant and determined – in other words, an educated bombshell. “But innately feminine…the clothes are a bit tongue in cheek, I think.”